ASIN: {{ asin }}

{{ analysis_date }}

Amazon Review Analysis

{{ product_name or 'Product Review Analysis' }}
评论深度洞察报告

共分析 {{ summary.total_reviews }} 条评论，完成 {{ summary.tagged_reviews }} 条有效打标；正面评价 {{ summary.positive_rate }}%，负面风险 {{ summary.negative_rate }}%，平均评分 {{ summary.avg_rating|round(1) }}/5

{% if premium_dashboard %}

01

洞察总览

核心判断 · 主要矛盾 · 四象限决策摘要

Board Judgement

{{ premium_dashboard.hero_judgement }}

{{ premium_dashboard.hero_detail or overview_lead }}

Core Tension

增长不是问题，失控点才是问题

{{ premium_dashboard.core_tension }}

有效样本 {{ summary.tagged_reviews }} / {{ summary.total_reviews }}

正面 / 负面 {{ summary.positive_rate }}% / {{ summary.negative_rate }}%

{% if anomaly_cards %}

异常信号预警

{% for card in anomaly_cards %} {% set sev_class = 'minor' %} {% set sev_emoji = '🟢' %} {% if card.severity == '高' %} {% set sev_class = 'critical' %} {% set sev_emoji = '🔴' %} {% elif card.severity == '中' %} {% set sev_class = 'major' %} {% set sev_emoji = '🟡' %} {% endif %}

{{ sev_emoji }} {{ card.severity }}风险 命中 {{ card.affected_count }} 条 · {{ card.affected_pct|round(1) }}%

{{ card.signal_type }}

{% if card.representative_quotes %}

{{ card.representative_quotes[0] }}

{% endif %} {% if card.suggested_action %}

{{ card.suggested_action[:110] }}{% if card.suggested_action|length > 110 %}…{% endif %}

{% endif %}

{% endfor %}

{% endif %}

{% for item in premium_dashboard.quadrants %}

{{ item.eyebrow }}

{{ item.title }}

{{ item.text }}

{% endfor %}

{% if overview_insights %}

{% for insight in overview_insights %}

{{ loop.index }}

{{ insight.title }}

{{ insight.desc }}

{% endfor %}

{% endif %} {% if overview_positioning %}

产品定位

{{ overview_positioning }}

{% endif %} {% if strategy_direction %}

战略方向

{{ strategy_direction }}

{% endif %}

{% endif %}

02

情感分布

评论情感倾向分析

{% set sentiment_order = [ ('强烈推荐', 'var(--sentiment-strong-positive)'), ('推荐', 'var(--sentiment-positive)'), ('中立', 'var(--sentiment-neutral)'), ('不推荐', 'var(--sentiment-negative)'), ('强烈不推荐', 'var(--sentiment-strong-negative)') ] %} {% for label, color in sentiment_order %} {% set count = sentiment_distribution.get(label, 0) %} {% set percent = (count / summary.tagged_reviews * 100)|round(1) if summary.tagged_reviews > 0 else 0 %}

{{ label }}

{{ count }} ({{ percent }}%)

{% endfor %}

{% if user_segments %}

03

核心用户画像

基于 {{ summary.tagged_reviews }} 条评论识别的典型用户群体

{% for segment in user_segments %}

{{ segment.title }}

{% if segment.share %}

{{ segment.share }}

{% endif %}

{% if segment.need %}

{{ segment.need }}

{% endif %} {% if segment.traits %}

{% for trait in segment.traits %} {{ trait }} {% endfor %}

{% endif %} {% if segment.quotes %} {% for quote in segment.quotes %}

{{ quote }}

{% endfor %} {% endif %}

{% endfor %}

{% endif %} {% if dashboard_charts %}

04

数据遥测矩阵

从情感、功能、场景、价格与高频标签中提取可视化信号

{% for chart in dashboard_charts %}

{{ chart.title }}

{% endfor %}

{% endif %} {% if selling_points or pain_points %}

05

核心卖点 & 痛点

被正面评价验证的价值 vs 集中指向的负面反馈来源

Brand Moat

{% for sp in selling_points %}

{{ sp.title }}

{% if sp.finding %}

{{ sp.finding }}

{% endif %} {% if sp.data %}

{{ sp.data }}

{% endif %} {% if sp.quotes %} {% for quote in sp.quotes %} {% if quote %}

{{ quote }}

{% endif %} {% endfor %} {% endif %}

{% endfor %}

Vulnerability

{% for pp in pain_points %} {% set severity_class = 'minor' %} {% if pp.severity == '致命' or pp.severity == 'critical' %} {% set severity_class = 'critical' %} {% elif pp.severity == '严重' or pp.severity == 'major' %} {% set severity_class = 'major' %} {% endif %}

{% if pp.severity and pp.severity not in ('一般', '') %} {{ pp.severity }} {% endif %}

{{ pp.title }}

{% if pp.finding %}

{{ pp.finding }}

{% endif %} {% if pp.data %}

{{ pp.data }}

{% endif %} {% if pp.quotes %} {% for quote in pp.quotes %} {% if quote %}

{{ quote }}

{% endif %} {% endfor %} {% endif %}

{% endfor %}

{% endif %} {% if user_stories %}

06

典型用户深度解析

原声穿透与典型受众镜像解析

{% for story in user_stories %}

{{ story.title }}

{% if story.profile %}

{{ story.profile }}

{% endif %} {% if story.sentiment %}

情感倾向：{{ story.sentiment }}

{% endif %} {% if story.need %}

{{ story.need }}

{% endif %} {% if story.quotes %}

{% for quote in story.quotes %}

{{ quote }}

{% endfor %}

{% endif %}

{% endfor %}

{% endif %} {% if improvements %}

07

改进建议

按优先级排序的产品 / 服务 / 期望管理建议

{% for group_key, group_items in improvements.items() %} {% if group_items %}

{% set group_label = {'product': '产品改进', 'service': '服务改进', 'expectation': '用户期望'}.get(group_key, group_key) %}

{{ group_label }}

{% for item in group_items %} {% set p_class = 'p' ~ item.priority|replace('P', '')|replace('p', '') %}

{{ item.priority }}

{{ item.title }}

{% if item.desc %}

{{ item.desc }}

{% endif %}

{% endfor %}

{% endif %} {% endfor %}

{% endif %} {% if opportunities %}

08

机会与差异化

市场机会与竞争格局洞察

{% for opp in opportunities %}

{{ opp.title }}

{{ opp.finding }}

{% if opp.data %}

{{ opp.data }}

{% endif %} {% if opp.quotes %} {% for quote in opp.quotes %} {% if quote %}

{{ quote }}

{% endif %} {% endfor %} {% endif %}

{% endfor %}

{% endif %} {% if action_table or quick_wins %}

09

行动决策仪表盘

优先级排序的行动清单与快速胜利

{% if action_table %}

{% for row in action_table %} {% set p_class = 'p' ~ row.priority|replace('P', '')|replace('p', '') %} {% endfor %}

行动项	优先级	预期影响	来源
{{ row.action }}	{{ row.priority }}	{{ row.impact }}	{{ row.source }}

{% endif %} {% if quick_wins %}

快速胜利

{% for qw in quick_wins %}

{{ qw.title }}

{{ qw.desc }}

{% endfor %}

{% endif %}

{% endif %} {% if golden_samples %}

10

精选评论样本

高信息密度评论深度解析

{% for sample in golden_samples %} {% set sent_class = 'neutral' %} {% if sample.sentiment in ('强烈推荐', '推荐') %} {% set sent_class = sample.sentiment == '强烈推荐' and 'strong-positive' or 'positive' %} {% elif sample.sentiment in ('不推荐', '强烈不推荐') %} {% set sent_class = sample.sentiment == '强烈不推荐' and 'strong-negative' or 'negative' %} {% endif %}

{{ sample.sentiment }} {% if sample.rating %}

{% for i in range(5) %} {% if i < (sample.rating|round|int) %}★{% else %}☆{% endif %} {% endfor %}

{% endif %}

{{ sample.body }}

{% if sample.tags %}

{% for tag_key, tag_val in sample.tags.items() %} {% if tag_val and tag_val not in ('不明', '未提及', '无') %} {{ tag_val }} {% endif %} {% endfor %}

{% endif %}

{% endfor %}

{% endif %} {% if remaining_chapters_html and remaining_chapters_html.strip() %}

11

深度内容

评论时间趋势、情感差距、关键词聚类、购买漏斗等完整分析

{{ remaining_chapters_html }}

{% endif %}